Business Planning for the Rest of Us eBook

This ebook will take you through the journey to write a complete business plan, including the financials, without jargon, and using worksheets to help you put it together step by step.

If you are just starting a company and looking for funding, or looking for additional funding for growth, you will need to develop a traditional business plan. Creating a business plan is a business hurdle that entrepreneurs seem to dread. Do you do it yourself? Do you hire someone to do it? How do you get it done quickly, but without spending too much money on it? Will what you do yourself be adequate to get funding?

Particularly if you are seeking capital of less than $500,000, with a little help, you can write a successful business plan.

Click here to download Also includes a Workbook with 30 worksheets, sample business plans and important links to resources.

Click here for bonus content

There are some good reasons for an entrepreneur to create his or her own business plan:

• First of all, because you can. If you’ve read sample business plans and find their accounting jargon intimidating, you are not alone. But as long as you can clearly get your message across and have other people such as your accountant look at the plan before it goes to lenders or others, you can do this work yourself.
• It is in learning the business planning process that you come to understand the analytical thinking skills necessary to run your business with an intimate understanding of your own business model. Going through the planning process is an invaluable business experience.
• You need to know the plan inside and out and really understand the variables involved. You are the one who will be asked the tough questions by potential investors or lenders, such as “What will you do if only half your expected revenue comes in?” or “What will you do if you find out that direct mail is not working for you as your primary marketing tool?”

Much of the information you need will come from your own thoughts, but you must also validate your thinking with hard facts about your business environment to make a convincing argument about why you should open your business.

A business plan is a written summary of everything you already know about your business and the industry it is in, and the future you expect to create with that business.

Successful business plans are realistic, but conveys the energy and optimism you feel about the future and your business’s part in it. It is an opportunity to convince the world that your idea is worth the time, energy and money it will take to make it a reality. Make it compelling, exciting, but believable and understandable.

If you only take one thing out of this ebook, please take this:
A business plan is a sales document. You are selling the reader on two theories. The first is that you have a viable business model. That you have an idea upon which a profitable business can be launched to create long-term value. The second is that you and your team are the best people to run this new profitable venture. Because of your background, your skills, your experience, your resourcefulness and your passion. You must be 100% honest in everything you say in your business plan, but you must also show your passion for the work. Only a person who knows what it takes and is willing to give 150% to make the business succeed will make the right impression on potential sources of funding.

We cover all the important aspects of the business plan in this ebook: product development, marketing, people management, operations, and finance. With each section of the plan, no matter what the topic, you must sell the reader on these two theories. Anything that doesn’t make one of these two points should not be in the plan.
Sure, the business plan writer has to know the strengths and weaknesses of the business, but in the business plan he or she must only convey the strengths and opportunities.

Just think how different our lives would be if Microsoft and Amazon.com had not been created. How different will the world be because of your business?

Contents of the ebook:
Introduction
What a Business Plan Is
What a Business Plan Is Not
The Benefits You Reap from a Business Plan
Standard Business Plan Format
Business Description
Product or Service Description
Management Team
The Industry and Market
Marketing and Sales Strategy
Operations
Financial Projections
Writing the Plan
Executive Summary
Details, Details
Business Risks
Presenting the Plan
Additional Resources
Top Ten Reasons that Businesses Succeed
Top 10 Mistakes Made in Business Plans

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Once you download ebook, click on the workbook cover icon to the left to download the worksheets to your computer.